Mock-Up: Beads Company
Date: January 2007
Description: Fire Mountain Gems was looking for a web designer to revamp their site. One look at their site and I saw their entire marketing campaign, website, newsletter, banner ads and print ads in my mind's eyes. My mouse didn't move fast enough as my brain flew with ideas after ideas. This company is the leader in their industry of beads but their site did not reflect this, very busy and cheesy call outs. I envisioned a fine jewelry department store kind of website whose inventory consisted of fine, precious and quality gems (even if the gems are beads). At the time, I wasn't willing to sell my house to apply but I love doing a mock-up of my vision for this fine company.
