Mock-Up: Dry Sump Oil Pump

Date: April 2007
Description: My previous landlord called me up one day and asked that I'd create a website for his close friend who makes dry sump oil pumps for NASCAR racing engines. We met, discussed the details, shook hands and I went home. What do I know about cars, let alone racing engines? Nothing, they run on gas. Looking through their photos, this one picture of the brass and silver clogs inspired the entire website's design & layout. They also wanted a simple site with not a lot of hype. I wanted to convey that this one man-show have many supporters who believe and use his high quality, hand-crafted and effective products.

