E-mails: Pinemeadow Golf
Objectives: Pinemeadow Golf Products, Inc. had a monthly newsletter that announced the latest product lines, relying mostly on textual content. The client needed to increase sales and click-throughs. They wanted something fun and different.
Solutions: A drastic change in content and layout of e-mails with the main focus on one large photo was introduced. Several unique e-mail designs were created specifically for each featured product that was sent out bi-monthly. Around the winter holidays, five different email designs pushing the same product increased sales by 300% over the last holiday season.
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